Concrete data

Force data to dish out its secrets by making it work for you. Look at the same data in different ways through chart-based date ranges. Understand true seasonality by comparing all historical timeframes.

Stylized key on VariaMetrix pie chart block

Charts that actually tell you something

VariaMetrix is focused on making data more readable and usable. Beyond standard reporting, VariaMetrix easily lets you compare to previous and average data so you can see the effect of your campaigns over baselines.

Multiple date ranges

The date view of any report can be made independent of the rest of the reports in a dashboard so you can compare the same report in different ways on one screen.

Combined source and attribution

Measure more than just the overall results of your marketing efforts. See where your success is coming from so you can improve on what works and learn what doesn't.